Sometimes, what we are used to, we don’t think about the true meaning of it, just like food plastic bags, because it is too common, so we rarely consider food plastic bags for food and consumers, What is the meaning? So, what is the food packaging? Food packaging refers to the use of appropriate packaging materials, containers and packaging technology to wrap the food so that the food maintains its original quality status and value during transportation, storage and distribution, and is an integral part of the product packaging.
First, the product protection function
Packaging, in fact, is first to put a coat on the product. Since it is clothes, the primary function is to protect the goods. The goods are often damaged and affected by various unfavorable conditions and environmental factors in the process of storage, transportation, consumption, etc. The use of scientific and rational packaging can protect goods from or reduce these damages and impacts in order to protect goods. Just like us, every day we need a coat to protect ourselves.
Second, with the goods for storage and transportation
In the process of circulation of goods, there are often many links, and the time is long and short. The packaging can provide many conveniences for production, circulation, consumption, etc. It is convenient for the handling, handling, storage and display of the logistics process. Carrying, accessing and consuming by consumers. At the same time, with the development of the modern food industry, the packaging also pays attention to the convenient display of the packaging form, the convenience of automatic vending and consumption opening and quantitative access.
Third, shape the product image, convey product features, and promote product sales
Exquisite packaging can psychologically conquer consumers and increase their desire to purchase. Packaging is an important means to improve the competitiveness of goods and promote sales, and acts as a silent salesman. In the brand image competition, the packaging image will directly reflect the image of a brand and a company. Excellent and good packaging design can establish the image recognition system of the product, which can fully display the characteristics of the product, thus effectively establishing the image and expanding the sales. The exquisite packaging can often increase the value of the product, so that the customer is willing to pay a higher price.
First, the product protection function
Packaging, in fact, is first to put a coat on the product. Since it is clothes, the primary function is to protect the goods. The goods are often damaged and affected by various unfavorable conditions and environmental factors in the process of storage, transportation, consumption, etc. The use of scientific and rational packaging can protect goods from or reduce these damages and impacts in order to protect goods. Just like us, every day we need a coat to protect ourselves.
Second, with the goods for storage and transportation
In the process of circulation of goods, there are often many links, and the time is long and short. The packaging can provide many conveniences for production, circulation, consumption, etc. It is convenient for the handling, handling, storage and display of the logistics process. Carrying, accessing and consuming by consumers. At the same time, with the development of the modern food industry, the packaging also pays attention to the convenient display of the packaging form, the convenience of automatic vending and consumption opening and quantitative access.
Third, shape the product image, convey product features, and promote product sales
Exquisite packaging can psychologically conquer consumers and increase their desire to purchase. Packaging is an important means to improve the competitiveness of goods and promote sales, and acts as a silent salesman. In the brand image competition, the packaging image will directly reflect the image of a brand and a company. Excellent and good packaging design can establish the image recognition system of the product, which can fully display the characteristics of the product, thus effectively establishing the image and expanding the sales. The exquisite packaging can often increase the value of the product, so that the customer is willing to pay a higher price.
Explain product related information to consumers
The packaging design makes it easy for consumers to understand the performance of their products, how to use them, and how to open them. In addition, there are labels on the product packaging, which conveys all the basic usage information to the customer, highlighting the function and usage of the product.
The packaging design makes it easy for consumers to understand the performance of their products, how to use them, and how to open them. In addition, there are labels on the product packaging, which conveys all the basic usage information to the customer, highlighting the function and usage of the product.
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